Pret-A-Cover™ Buyers Lane 2019, The Retail Summit Edition, to be held at The Atlantis, Dubai
Dubai, UAE. Dec 10, 2019 – Islamic Fashion & Design Council’s (IFDC) revolutionary Pret-A-Cover™ Buyers Lane has partnered with The Retail Summit to catapult opportunities for the modest fashion and design industry players in the rising multi-billion dollar global market. The event will be held at The Atlantis, Dubai from February 13th to 14th, 2019 under the Patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
Dubbed as the ‘anti-fashion week’ for breaking away from the traditional catwalk format, the inaugural Pret-A-Cover™ Buyers Lane 2018 held in Dubai mesmerized the world and the legacy platform will now be presenting an exciting horizon of opportunities to key players in the global multi-billion-dollar modest fashion and design industry under Pret-A-Cover™ Buyers Lane 2019, The Retail Summit Edition at The Retail Summit, Dubai from February 13th to 14th, 2019.
The partnership between IFDC and The Retail Summit will bring together prominent global brands, retailers, entrepreneurs, media, key personalities, and venture capitalists looking to discover investment opportunities, market share, commercial viability, and more within the lucrative Muslim lifestyle markets but also within the wider secondary market of other modest consumers.
80+ international c-suite and senior executives representing iconic and disruptor brands from across every segment of the retail ecosystem are set to attend the event, including key note speaker, Sir Richard Branson, Founder of the Virgin Group, Huda and Mona Kattan, Co-Founders of Huda Beauty, Jo Malone, Founder of Jo Loves, Mark Johnson, Global President, Molton Brown, Sumit Chandna, CMO of Aditya Birla, Massimo Piombini, CEO of Balmain, Paul Kotrba, CEO of Seafolly, Chieh Huang, CEO & Co-founder of Boxed, Asil Attar, CEO of Al Yasra Fashion, Chris Folayan, CEO of Mall for Africa, Anthony Spary, Head of Retail CBRE ME, North Africa, and Turkey, Patrick Chalhoub, CEO of Chalhoub Group, Alia Khan, Founder & Chairwoman of IFDC and many more leading names in the global retail sector.
In addition to the smashing speaker line-up, attendees will have first-time access to the action-packed modest lifestyle showcases of Pret-A-Cover™ Buyers Lane 2019 being exhibited at The Retail Summit’s very own The Market Place. These exhibitor platforms will showcase innovative designs, new collections, cutting edge ideas, interactive networking, demos and tutorials, retail innovation sessions and more.
The VIP fashion show and highly coveted IFDC Awards will be the central attraction on the opening night of Feb 13 th where guests will be treated to a unique show format which will unveil leading modest fashion looks by global talent.
Pret-A-Cover™ Buyers Lane 2019, The Retail Summit Edition
Date: February 13th and 14th, 2019
Venue: The Atlantis, Dubai
Designers and Sponsors may submit for Pret-A-Cover™ Buyers Lane 2019, The Retail Summit Edition at: Office@IFDCouncil.org
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About Pret-A-Cover™ Buyers Lane
The launch event of Pret-A-Cover™ Buyers Lane in 2018 set the fashion world alight, by transforming the way fashion is enjoyed by, buyers, fashion aficionados, influencers, general audiences and international media with immersive 360-degree high tech show experiences of 35 international designer’s collections using 15 screens and over 25 projectors rendering projection mapping, LED, and water screen holographic effects. The week-long extravaganza, supported by Dubai government’s Islamic Economy Development Center made front page news around the world and led to numerous successful retail collaborations, including the iconic Le BHV Marais and Debenhams hosting a Pret-A-Cover™ section with IFDC designers in their stores.
Press inquiries: Office@IFDCouncil.org
About The Retail Summit
Explore retail’s convergence with technology, experience and hospitality at The Retail Summit. The Retail Summit facilitates discussion across the global retail ecosystem including how to innovate, embrace digital and build an agile organisation, enabling the industry players to thrive in this environment. Bringing together over 600 senior representatives from the top global retailers, the Summit will explore the convergence of retail with technology, experience and hospitality.
Press inquiries: angelique.mannan@theretailsummit.com
About IFDC
Islamic Fashion and Design Council (IFDC) is the world’s leading modest fashion and design council representing the Islamic economy and its stakeholders. With offices in ten countries, IFDC promotes and supports the players of the modest industry, through an array of products, services, and effective training programs. It is a platform designed to ensure the success of Islamic fashion and design in the global marketplace.
