Halima x Modanisa headwear collection on worldwide sale from 30 April
Supermodel Halima Aden unveiled her first fashion collaboration to cheers on the opening day of Istanbul Modest Fashion Week, on Saturday, 20 April 2019. Working with the creative team of Modanisa.com, Halima has created a stunning range of turbans and shawls that will be sold exclusively by the e-tailer.
The collection goes on sale to Modanisa App. users on 29 April and worldwide from 30 April on the Modanisa website, with even more stylish accessories set to drop at the start of Ramadan in early May.
During her campaign shoot for the new collection in New York a fortnight ago, Halima spoke about what the collaboration means to her:
“With the Halima x Modanisa collection, I want to celebrate women around the world through fashion and encourage them to be pace-setters & change-makers. Beauty is power and it comes in so many forms. We, as women, need to be one another’s biggest cheerleaders.”
The exclusive collection was created with the modest dresser in mind, but it has an aesthetic that would appeal to all. Comprising of 47 pieces, the collection offers a strong mix of high-low styling with must-have shawls and turbans that will remain key items beyond this season.
Perhaps the most sought-after will be the limited-edition handmade turbans. There are ten varieties, each one specially designed and hand-crafted by artisan producers. In addition, there are eight styles of high street-friendly turbans. Anyone not super-confident with putting on a turban can make use of the pre-ties. This unique design element will be useful whether the wearer is a novice or a pro in a hurry!
The collection also consists of crepe shawls in a range of colours with the Halima logo embroidered on each of the 17 options. Among this variety are block prints in cool colours, such as sky blue and off-white. The printed shawls sport geometric patterns and updated versions of classic florals. For a more understated look, there are 100% cotton shawls in seven plain colours with the Halima logo as the only detailing. For those after bolder prints, choose from another set of Halima-branded 100% cotton shawls featuring five different patterns.
Modanisa’s Brand Manager Havva Kahraman said, “Halima’s discerning taste is reflected in her first-ever collection. She deliberately opted for a broad mix of styles to ensure the capsule appeals to a wide range of women, from those who prefer a classic headscarf, to women looking to make a statement with their headwear.”
All items are presented in customised packaging, such as tasselled bags and pouches, exclusively designed for the collection.
ENDS//
Notes to editors
About Modanisa, www.modanisa.com
A pioneering business since its inception, Modanisa.com is at the helm of the burgeoning modest fashion sector. Launched in 2011, Modanisa is Turkey’s first online clothes portal and the world’s original modest fashion brand, helping to garner global interest in the sector with its innovative Modest Fashion Week concept that made its debut in Istanbul in 2016. Each month, Modanisa’s global modest fashion platform receives 16 million visitors and dispatches orders to customers in over 130 countries. The award-winning business currently supports 650 brands and designers, which between them supply 70,000 products ranging from casual wear to evening dresses, sports and swimwear, and fashion accessories.
Press Contacts
Please contact IMFW’s PR agency Prickly Pear for more information or photos:
Ipek Ozerim, ipek@prickly-pear.org | Ceren Gunel, ceren@prickly-pear.org | +44 (0)208 988 7880
