Busiest shopping season starts in Indonesia, expenditure on clothes expected to triple during Ramadan
YOGYAKARTA, INDONESIA - 1 May 2016: Popular traditional market Malioboro in Yogyakarta / Tipwam / Shutterstock.com
Jakarta – Retailers in Indonesia anticipate the expenditure on clothes and apparel to triple during the fasting month of Ramadan, Tutum Rahanta, head of Indonesia retail employers association APRINDO and director of department store Pojok Busana, told Salaam Gateway.
Pojok Busana’s sales typically rise 300 percent for Eid, according to Rahanta. With 80 outlets across Indonesia the department store is one of the biggest in the country after leaders Matahari and Ramayana. Pojok Busana caters primarily to the lower-middle segment with prices ranging between 100,000 rupiah ($7.50) and 300,000 rupiah.
The busiest time for the store is when customers step up their Eid shopping around the middle of Ramadan. To meet this increased demand Pojok Busana starts its preparations months in advance.
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