Chalhoub Group’s Fashion Lab to award Saudi fashion newcomers
Published 09 Jul,2021 via Arab News - Economy JEDDAH - Luxury retailer Chalhoub Group has set up an initiative in Saudi Arabia offering local entrepreneurs the chance of winning $15,000 in funding to help establish their fashion brand.
The Fashion Lab, a first-of-its-kind in the Kingdom, is focused on sustainable fashion, contemporary design, streetwear and accessories, and nurturing new designers who are set on disrupting the fashion status quo.
Applications are now open and successful participants will get to take part in a two-week “boot camp,” which will help them navigate through different elements to develop their brand, including marketing, supply chain management, content creation and media exposure.
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Arab News