Changed consumer behaviors in Saudi Arabia and UAE are accelerating digital engagement
COVID-19 achieved what no amount of brand advertising could — it changed consumer preferences.
For its Future Consumer Index, a monthly poll that tracks consumer sentiment and behavior, professional services firm EY surveyed 1,018 consumers from Saudi Arabia and the United Arab Emirates in the week of June 8. The findings released in August revealed buyers shifted behaviors towards ‘health first’ and ‘affordability first’ attitudes.
As shoppers re-evaluate their consumption approach and adopt new habits, organizations need to review their strategy.
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