Chinese consumers gradually regaining confidence as COVID-19 crisis subsides in China – McKinsey
A survey of 2,500 people in China by McKinsey & Company found consumer confidence creeping back in as the crisis starts to subside in the country.
McKinsey warns that the sentiments expressed in the survey should be viewed as “directional” rather than conclusive and should not be interpreted as an indication of wider economic trends, “partly because severely affected regions such as Hubei were difficult to survey”, it said.
The survey from Feb 21-24 and Mar 20-23 polled respondents across eight product categories: alcohol, make-up, skincare, snacks, home cleaning, personal care, fresh food, and baby care.
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