Competition, regulations pose challenges for Shariah-compliant hotels
Shariah-compliant hotels in Indonesia are being put to the test on the back of stiff competition from online travel agents (OTAs).
Their challenges are also compounded by changing regulations.
Halal hotel owners are not protected from the disruption created by OTAs, that are beckoning a massive pool of customers due to their budget pricing strategies, according to Riyanto Sofyan, chairperson of the Indonesia Halal Tourism Association (PPHI).
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