Creativity sells: 5 Indonesian modest fashion companies thriving amid the pandemic
How are Indonesia’s modest fashion brands surviving the COVID-19 pandemic?
At the industry level, Ali Charisma, chairperson of the Indonesian Fashion Chamber (IFC), told Salaam Gateway that for starters, fashion weeks have moved online. The upcoming 13th Surabaya Fashion Parade, said Ali, will be held either fully online or comprise a small portion, about 20%, of a catwalk show “in real life”.
“Recently we participated in the Business of Fashion (BoF, an online trade publication) roundtable meeting with representatives from 24 countries including Indonesia, Malaysia, Japan, South Africa, South America, Europe, and we agreed to hold virtual fashion weeks until the end of the year,” said Ali.
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