Duas Rodas launches Bitter Block flavor technology to the beverage market

SÃO PAULO, March 9, 2020 -- New lifestyles have stimulated global consumer interest in food and beverages that will help in their search for better health, natural ingredients, and physical and mental well-being in their daily routine. There is a growing search for products that are nutritious, functional and tasty; this movement means technical and sensory challenges for industries in developing plant-based food and beverages that have "off notes" that are undesirable from the consumer's point of view.

Attentive to market needs and consumer expectations, Duas Rodas is launching Bitter Block, a natural aroma that rounds out flavors and synergistically eliminates bitter notes in drinks such as caffeine supplements, those with high protein content and ready-to-drink teas. Natural ingredients (58%) and attractive flavor (36%) are two important attributes indicated by Brazilian consumers when purchasing a supplement or smoothie, according to Mintel (October 2019).

A pioneer in extracting essential oils from tropical plants in Brazil, with nine decades of operation in the global food and beverage market, Duas Rodas developed Bitter Block using natural aromatizing ingredients and substances.