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Egypt launches digital campaign engaging private sector in sustainable future


Published 02 Mar,2021 via Daily News Egypt - Egypt’s Ministry of International Cooperation launched a global digital campaign, on Monday, aimed at demonstrating the value of public-private partnership and building towards the path for a greener economy.

The #GameChangers campaign comes as part of the Ministry’s Global Partnerships Narrative (People & Projects & Purpose), and will feature several testimonials by the private sector. These include entrepreneurs, as well as micro, small, and medium sized enterprises (MSMEs), the dynamic force behind Egypt’s sustained economic growth.

Minister of International Cooperation Rania Al-Mashat said, “The year 2021 is the year of private sector engagement. We have put private sector engagement, empowerment and enablement at the forefront of our principles of ‘Economic Diplomacy’.”

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Daily News Egypt