Consumers are increasingly concerned about deforestation and the burning of the Amazon rainforest (Shutterstock).

European supermarkets shun Brazilian meat over environmental exploitation


In shipping more than 81,500 tonnes last year and accounting for an import market share of 28.7%, Brazil, as the European Union’s largest beef and veal supplier, could find its grip under threat.

 

Supermarket chains across Belgium, France, The Netherlands and the United Kingdom (UK) have cut ties with Brazilian beef linked to the world’s largest beef company JBS S.A. after investigations tracked its products to deforestation.

The countries made their decision in December following an investigation by social awareness website Repórter Brasil in partnership with the global advocacy organisation Mighty Earth that tracked the deforestation-linked beef products including jerky, corned beef and fresh prime cuts to European retail store shelves.

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tags:

Meat
Supermarket
Regulation
Environmentally friendly