From headscarves to face masks: Indonesia’s modest fashion companies pivot as COVID-19 hits businesses
JAKARTA - Indonesia’s apparel companies hit by low demand due to COVID-19 movement and social restrictions are pivoting from fashion to face masks to stay in business.
“This year is among the most challenging of years for the modest fashion and textile industry in general,” Benny Soetrisno, chairperson of the Indonesia Textile Association told Salaam Gateway.
The recent government prohibition of mudik, the annual mass movement of millions of Indonesians heading back to their hometowns for Eid al Fitr, will suppress demand even more as people won’t be buying new clothes for themselves and their families, said Benny.
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