GMG caps transformative 2024 with strategic expansion, digital innovation, and sustainability milestones

UAE-based global wellness conglomerate demonstrates strong performance across business verticals while advancing sustainability and inclusion agenda

GMG, a global well-being and retail conglomerate, today announced its key business achievements for 2024, highlighted by the expansion of its 12-year partnership with VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories. Building on GMG's current operations of 90 VF mono-brand stores in MENA and Southeast Asia, the enhanced partnership will add more than 300 new stores across these regions over the next five years, alongside developing E-commerce operations for selected VF brands.

This strategic expansion aligns with significant market opportunities, as the global retail sector is projected to grow from $28.3 billion in 2023 to $37.7 billion by 2027. The MENA region continues to attract retail investment due to its growing population, robust spending power, and affinity for international brands, while Southeast Asia's retail industry enters a new growth phase driven by rising disposable incomes, developing infrastructure, favourable business conditions, and increasing tourism.