Growing Islamic media and recreation sector: How big is the opportunity?
Muslim spend on media and recreation was $220 billion in 2018 and is forecast to reach $309 billion by 2024, according to the State of the Global Islamic Economy 2019/20 report.
Islamic-themed media, spanning movies, mini-series and online content, continues to gain strength and prominence. Apps aimed at Muslim lifestyle needs are thriving while Islamic cultural values are being developed for children across numerous platforms.
As disposable income for entertainment increases in Muslim-majority countries, and with over half of Muslims to be under the age of 30 by 2030, the sector is ripe for further development of Islamic-themed media.
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