Germany is home to the EU’s second-largest Muslim population after France. An estimated five million Muslims live in the Federal Republic but consumers lack awareness of halal products available in the market, and these still face confined distribution channels.
In particular, the halal cosmetics and personal care segment remains underexploited in Germany, despite overall strong sectoral demand.
“Good looks, care and the expression of a very personal style cost consumers €14 billion in 2019,” Thomas Keiser, the managing director of IKW, declared at a December 2019 press conference.
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