Photo: The Baladna app on a mobile phone and the GetHalal online shop on a computer screen. Salaam Gateway

Halal groceries e-commerce takes off in Germany


Food is a frontrunner in absolute e-commerce growth in Germany and halal suppliers joined the pack when Baladna and GetHalal launched their services late last year to positive response.

“Since the launch of our app in November 2020, we have been able to increase our orders by 600%,” Dilara Cakirhan, Head of E-commerce at Arabic halal food products manufacturer and distributor Baladna told Salaam Gateway. The company has operations in Germany, Turkey and the USA.

Baladna’s first venture into e-commerce happened earlier in 2020 when it listed some of its products on rewe.de. Now on its own app, it is selling over 400 products to businesses and end-consumers.

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tags:

Muslim-minority market
E-commerce