How influencers are lending credence to India’s modest fashion sector
Modest fashion is gaining ground the world over, as individuals increasingly prefer clothing that represents their cultural and religious beliefs.
Numbers back the optimism, with Muslim consumer spending on apparel and footwear totalling $327 billion in 2023, marking a 3% year-on-year increase, according to the State of the Global Islamic Economy Report 2024/25. This figure is projected to rise to $433 billion by 2028 at a compound annual growth rate of 5.8%.
India, home to more than 200 million Muslims, is no different. However, what has emerged as a pleasing national trend is that modest clothing is no longer a priority shopping list item for a select group.
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Shuriah Niazi