In Australia, Twiice Boutique aims to sweep modest fashion market
Launching their brand on an international e-commerce platform, the plan is to become the biggest modest fashion provider on the continent.
It started with a modest fashion Instagram blog accumulating over 25,000 followers within a year. Today, Twiice Boutique plans to become a major player in Australia’s $19 billion fashion and textile industry.
“We wanted to see if people would be interested in our style and get a bit of an audience before we even considered doing it,” said Mawluda Momin, who launched the brand along with her sister Nigara and a friend in 2018.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later