Indian halal cosmetics brand Iba taps online shopping boom
Online spending in India is expected to grow from $39 billion in 2019 to $200 billion over the next five years.
Iba, an India-based halal cosmetic and personal care brand launched in 2014, is adapting its approach to capitalise on massive growth in the country’s online shopping segment while also eyeing export market expansion.
“Today, Iba sells almost 80% to 85% of its products online and only 15% offline through retail outlets,” the company’s CEO and founder Mauli Teli told Salaam Gateway. But two years ago it was the complete opposite approach, she said.
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