Indonesia modest wear segment boosted during Ramadan
The holy month proved particularly profitable for retailers as the government allows people to return to home towns this year.
Jakarta: Indonesian modest wear sellers experienced a 30% hike in demand for the festive Eid al-Fitr with sellers in traditional markets, malls and modern retail facilities benefitting from the relaxed government travel restrictions.
For the first time since the COVID-19 pandemic erupted in 2020, the Indonesian government will allow people mudik, the Indonesian term for the activity whereby migrants or migrant workers return to their hometown or village during or before major holidays, especially Eid al-Fitr.
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