Indonesia poised for growth in multibillion dollar modest fashion industry
Indonesian clothing designers and manufacturers are poised for growth in the global modest fashion segment, estimated to be worth some $361 billion and serving 2 billion consumers by 2024, according to participants at the Indonesia Sharia Economy Festival.
“Indonesia has a unique capacity to influence global aesthetics. They are familiar with the commercial synthesis concept,” said Carla Jones, anthropology professor at the University of Colorado, Boulder, USA.
“Local brand Wardah employs cosmopolitan references such as Korean Actress Ayana Jihye Moon. I’ve been following the global modest fashion trend over the last 10 years and I think Indonesia has a chance to grow globally,” Jones added.
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