Indonesian e-commerce Blibli to launch halal section, adding to rising number of platforms serving Islamic market
JAKARTA – Indonesian e-commerce platform Blibli will launch a dedicated filter for halal products in the first quarter of 2020, its Head of Public Relations Yolanda Nainggolan told Salaam Gateway.
"We started curating [halal products] in this quarter but we haven't announced it publicly yet,” said Yolanda.
Blibli’s decision follows the launch in early November of tech unicorn Tokopedia’s dedicated Islamic marketplace and the announcement in the middle of last month by Indonesia Halal Lifestyle Center that it will start Etokohalal in March.
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