Indonesian e-commerce giant Tokopedia launches new Islamic marketplace to meet increasing halal demand
JAKARTA - Indonesian tech unicorn Tokopedia launched its Islamic marketplace in early November in response to demand from users, Head of Tokopedia Salam Garri Juanda told Salaam Gateway.
The company that started in 2009 handled 73 trillion rupiah ($5.18 billion) in transactions last year. In a study conducted by a division of Universitas Indonesia, the tech company's gross merchandise value (GMV) is estimated to triple this year to 222 trillion rupiah.
Internal research found that more than 80% of Tokopedia users have the need to buy food labelled halal, and more than 85% shop in the Muslim fashion category.
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