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Indonesian halal cosmetics company behind Wardah launches men’s skincare products


JAKARTA – Indonesian halal cosmetics manufacturer PT Paragon Technology and Innovation, the company behind the popular brand Wardah, has officially entered the men’s skincare and grooming market.

Paragon is pouncing on what it sees as a growing niche in men’s grooming in Indonesia with five products targeting the 18 to 40 age group.

The new Kahf brand for men will debut with face wash, hair and body wash, beard serum and oil, deodorant, and eau de toilette.

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Skincare