Indonesia’s halal-certified Wardah Cosmetics expands distribution through two major retail chains in Malaysia
Photo: A make-up artist applying Wardah Cosmetics eyeliner onto a model at Indonesia Fashion Week in February, 2017. Courtesy Wardah Cosmetics
JAKARTA - Wardah Cosmetics, one of Indonesia’s leading cosmetics brands, will expand its distribution in Malaysia in June through major retail chains Watsons and Giant Hypermarket, Salman Subakat, marketing director of the brand’s parent company Paragon Technology and Innovation (PTI) told Salaam Gateway.
“We want to extend our [domestic] success to the global market, especially in the Association of Southeast Asian Nations (ASEAN). We will start from Malaysia,” said Subakat.
Wardah started selling in Malaysia in 2012 through small local distributors. The brand’s partnership with Watsons and Giant represents its official entry into Malaysia’s mainstream retail sector, said Subakat.
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