JAKARTA – After its first overseas foray into Malaysia in 2017, the Indonesian halal cosmetics company behind the brands Wardah, Make Over and Emina says it is now ready to venture farther abroad.
Nurhayati Subakat, the founder of PT Paragon Technology and Innovation told Salaam Gateway Thailand and Turkey will probably be her targets for Southeast Asia and the Middle East once COVID-19 travel restrictions are lifted and the company's key personnel can take up their new roles in the two countries.
“Some resellers are already hand carrying and selling our products in the Middle East but they are not buying directly or officially from us. So from the brand perspective, we are quite optimistic,” said Nurhayati.
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