Jordan Tourism Board 2021 plan aims to reinforce country as major tourist destination
Published 27 Dec,2020 via The Jordan Times AMMAN — The general assembly of the Jordan Tourism Board (JTB) on Sunday endorsed the JTB’s 2021 plan focusing on pursuing new channels to promote the Kingdom’s major tourist sites and attract more foreign visitors.
In its 2021 plan, the board focused on the marketing channels that would be effective in increasing the number of tourists, JTB Director General Abdul Razzaq Arabiyat told the annual general assembly which also approved the board’s 2021 budget, the Jordan News Agency, Petra, reported.
Arabiyat announced opening new business-to-business channels with global travel agencies to revitalise tourism, indicating that countries across the globe are turning their eyes to travel and tourist agencies given the fact that organised trips can be monitored in light of the current epidemiological situation.
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The Jordan Times