Jordan's clothing, footwear sector strives for survival amid COVID-19-induced demand drop
Published 15 Nov,2020 via The Jordan Times AMMAN — Even with the advent of winter, the demand for warm clothing and footwear remains limited due to the continued partial and comprehensive lockdowns across the Kingdom, making only basic necessities take precedence in times of a crisis, according to a sector representative.
“Jordan’s clothing and footwear industry is facing a demand issue. Citizens are grappling with uncertainty about the impact of the pandemic, therefore their purchasing behaviour and priorities have become centred on food, medicine and the basic needs,” Asaad Qawasmi, a representative of the clothing, footwear and jewellery sectors at the Jordan Chamber of Commerce, told The Jordan Times over the phone on Saturday.
The drop in temperature and weather patterns usually have an impact on consumers’ purchasing decisions, which lead to an increase in sales, but the COVID-19 crisis has changed everything and has compounded the sector’s challenges and problems, Qawasmi said.
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The Jordan Times