Lebanese TV channels to see shy viewership during Ramadan
Published 02 Apr,2021 via Asharq Alawsat (English Edition) - This Ramadan season, the regular competition for viewership among competing Lebanese TV channels doesn't hold the enthusiasm of previous seasons. Due to the crippling economic situation, many channels are forced to work on a budget, with commercial advertisements, a major source of revenue, almost absent.
The internet has also contributed to the low viewing rates, with many viewers preferring to watch dramas through online video platforms than on TV.
In light of the turbulent situation in Lebanon, it would have been prudent for many TV-station owners to take it slow this Ramadan season to avert incurring significant losses and losing their loyal fan base.
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Asharq Alawsat