London Muslim shopping festival draws thousands to ExCeL London
The London Muslim shopping festival 2026 concluded at ExCeL London on February 7–8, bringing together more than 350 exhibitors and tens of thousands of visitors for a two-day pre-Ramadan lifestyle event focused on retail, food, travel and community engagement.
Organised as a platform for Ramadan and Eid preparation, the festival featured a large retail bazaar showcasing modest fashion, halal food products, fragrances, home décor and Islamic gifts, alongside dedicated zones for travel, sports activities and live cooking demonstrations.
The event also hosted celebrity chef and author Nadiya Hussain, who held a book signing and meet-and-greet session for her latest cookbook "Rooza." Live cooking demonstrations formed a central part of the programme, with chefs presenting Ramadan-inspired recipes and interactive sessions for visitors.
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Muhammad Ali Bandial