Major GCC importer to promote sustainable and eco-friendly products at Gulfood 2020

UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), will promote its sustainable operations and a new expansive range of eco-friendly, sustainable products at the 25th edition of Gulfood 2020, which will be taking place at Dubai World Trade Centre from 16-20 February.

Amid the various new nutritional programmes on the market today, plant-based, vegan and gluten-free diets as well as sustainable produce, are becoming particularly prominent, and Truebell aims to capitalise on this trend by expanding its offering and trialling a variety of new products.

Bhushant J. Gandhi, Divisional Manager, Retail & Food Service, Truebell, said: “In line with these emerging trends, the retail & food division of our company has recently launched a variety of new products including gluten free tart shells, vegan tart shells and vegan cookies from La Rose Noire as well as a range of cakes and pastries for HoReCa, innovation in bakery mixes from Abel & Schafer, various protein bars and shakes and a range of yoghurt-based beverages including a fermented drink from Kefir and Olympus Dairy from Greece.