Malaysia sends mission to beckon European Muslim travellers
Malaysia is exploring opportunities to tap into the burgeoning European Muslim population to propel its tourism industry.
To leverage the European market's high demand for outbound travel, Malaysia's Islamic Tourism Centre (ITC) organised a sales mission to two cities - Paris in France, and London in the UK - in February.
ITC, which operates under Malaysia's ministry of tourism, arts and culture, said in a statement that it will connect with “local travel agents and Muslim community associations to share the best of Muslim-friendly Malaysia offerings.”
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