Millennials driving new trends in traditional fayre, set to dominate UAE food & retail this festive season, says Truebell
UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods, predicts a wide range of quirky takes on traditional festive foods will dominate the food and retail market in the UAE this December.
Instead of plating up tried-and-tested festive dishes, UAE residents and chefs alike, are experimenting with local ethnic spices, seasonal and sustainable crops, street food and plant-forward meals – and Truebell is working to align present and future supplies with these current trends.
Traditionally festive meals have never been about trends, but as retailers and F&B outlets across the region look to differentiate themselves from the competition and increase profits, they are carving out a niche for themselves with contemporary takes on Yuletide favourites.
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