Modanisa: The transformative power of modest fashion
This article is sponsored by Modanisa. It was first published in the State of the Global Islamic Economy 2019/20 report produced by DinarStandard and supported by the Dubai Islamic Economy Development Centre. The report can be downloaded from here.
How we look matters: it shapes how others perceive us and influences how we think about ourselves. Ten years ago, when the idea of Modanisa was being conceived, wearing a hijab and being fashionable was unthinkable, and finding positive images of visibly Muslim women in Western media virtually impossible. An entrepreneur claiming that modest dressing would become a new multi-billion-dollar sector would probably have lost all credibility.
In 2019, the profile of trendy-looking Muslim women has never been higher, underlining the paradigm shift among these conscious females who not only demand representation, but also ownership of the narrative about themselves.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
Modanisa Brand Coordinator Havva Kahraman