Indonesia's Sustainable Modest Fashion Show helps designers rebound from pandemic slump
Nearly 200 Indonesian fashion designers participated in the Indonesia Sustainable Muslim Fashion Show this week, held by Bank Indonesia and Indonesia Halal Life Center in a bid to revive consumer demand following the two year slowdown brought on by the Covid-19 pandemic.
Ali Charisma, chairman of the Indonesian Fashion Chamber and owner of Ali Charisma brand, told Salaam Gateway that the event, which ran from October 27-30, generated a positive response from both retailers and consumers.
“We have been severely hit by the pandemic in the last two years. There has been no offline fashion show until now and the sale of modest fashion items tends to drop significantly,” he said. “We invited around 400 resellers during the event to boost sales from visitors and we have witnessed that. Overall I would say this event was successful in terms of reviving market appetite.”
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