New Zealand ramping up halal market, certification process to lure Muslim tourists, meet rising demand
Photo: Sheep on a farm in New Zealand. New Zealand is the world’s largest exporter of sheep meat and ranks sixth or seventh globally as a beef exporter. It exports meat to 77 countries, and close to 26 percent of all its beef and sheep meat exports are halal-certified.
New Zealand is a halal meat-exporting powerhouse, punching way above its population size of 4.6 million. The country now wants to upgrade its halal certification process and hopes to attract more Muslim tourists, which would bolster the domestic halal market. How attractive is New Zealand’s halal food industry?
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Paul Cochrane, DinarStandard