Online sales of halal products grows by 62% in Indonesia
Modest fashion leads the spending boom, followed by personal care, cosmetics, and food and beverages.
Jakarta: Halal products transactions through e-commerce reached 12.18 trillion Rupiah ($850 million) from January to October 2021, growing by 62.22% compared to the same period in 2020, Bank Indonesia, the central bank, reported.
The surge mainly occurred in May 2021 due to the Eid al-Fitr festival, which is a peak season for consumer spending. “In line with national economic recovery, the Sharia economy also makes a positive contribution. In October 2021, transactions of halal value chain in e-commerce increased significantly, more than 62% year-on-year,” Perry Warjiyo, Governor of Bank Indonesia said.
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