PIF launches company to offer heritage-inspired storytelling experiences
Saudi Arabia's Public Investment Fund (PIF) has launched a new company to develop immersive story-telling experiences, inspired by Saudi heritage and Islamic history, it announced on Wednesday.
The National Interactive Entertainment Company (QSAS) will develop and operate interactive exhibitions – including permanent and touring ones - across Saudi Arabia to provide multi-sensory immersive experiences, the company said.
The company will highlight historical milestones as well as local and global luminaries, and will kickstart operations with exhibitions in the kingdom that showcase stories inspired by Islamic history and Saudi heritage. It aims to later expand to global markets and diversify sources of storytelling content.
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