PIF’s Noon.com launches into competitive food delivery sector


* Founder Mohamed Alabbar says restaurants ‘held to ransom’ by providers

Published 02 Feb,2021 via Arab News - Economy - JEDDAH - Noon, an online platform backed by Saudi Arabia’s Public Investment Fund (PIF) and Dubai businessman Mohamed Alabbar, announced on Tuesday it is planning a major launch into the region’s highly competitive food delivery sector.

Speaking in a webinar, founder Alabbar promised to give the food industry a fair structure to operate in, something that he said other service providers ignored. He added that the existing competition charge high commissions that exert a toll on food and beverage operators’ already tight finances.

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