OIC countries need to work on boosting their national brand perception (Shutterstock).

OIC Economies

Pitching the OIC nation brands against the world


Nine Organisation of Islamic Cooperation (OIC) countries feature in the bottom third of the latest survey reflecting national reputations.

 

A new survey, in which the nine Organisation of Islamic Cooperation (OIC) nations fared relatively poorly, has revealed it is nearly as difficult to spoil a positive country image as to boost a negative one.

Released in October 2021, the latest Anholt-Ipsos Nation Brands Index (NBI) (https://www.ipsos.com/) listed Germany, Canada and Japan as the top three nations when considering six dimensions of the country’s national competence.

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tags:

Intra-OIC trade
Brand perception