‘Regenerate’: COVID-19 gives hospitality a chance to focus on sustainability
The COVID-19 crisis holds opportunities if seen through the lens of sustainability, said Middle East hospitality veterans at the recent Arabian Hotel Investment Conference.
“It’s not just about lowering impact and being less bad. But we need to regenerate,” said Eric Ricaurte, the founder and CEO of Greenview, a hospitality-centric sustainability consultancy.
The expert sees a shift in focus by including a hotel’s life cycle on the sustainability agenda. Deviating from just the operational side pushes the conversation from the profit and loss statement to the balance sheet.
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