Saudia launches $1m campaign to promote AlUla
Published 27 Jan,2021 via Arab News - Economy - DUBAI - Saudia, the Kingdom’s national flag carrier, and the Royal Commission for AlUla (RCU) have signed a $1 million marketing agreement to promote AlUla as a must-see destination for Saudi tourists.
The deal is part of AlUla’s first-ever destination brand campaign, The World’s Masterpiece, that was launched on Jan. 10 and will run until April throughout the region.
Saudia is the only airline providing scheduled services to AlUla and currently operates eight flights a week from Jeddah, Dammam, and Riyadh.
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Arab News