Saudi Arabia's sovereign wealth fund, Public Investment Fund (PIF), has announced the establishment of a new company to improve the quality and production of Ajwa dates in the Madinah region.
The launch of the Al Madinah Heritage Company will help develop the local food and agriculture industry, and drive the diversification of the kingdom's economy, in line with its Vision 2030, the company said in a statement.
The new entity will focus on promoting and distributing Ajwa dates locally and internationally, in addition to other date varieties. Additionally, it will contribute to the wider development of sustainable agriculture in the Madinah region through the adoption of key technologies.
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