SGIE Report 2024/25: Content, collaboration remain central to media sector growth
Muslim consumer spending on media and recreation rose by 5.2% in 2023 to reach $260 billion, driven by significant investments, innovative content and expanding consumer demand.
Major investments highlighted the sector's momentum such as UAE-based HyperSpace securing $55 million, Türkiye’s Spyke Games raising $50 million, and Malaysia's Adilmart attracting $39 million, according to the State of the Global Islamic Economy Report 2024/25.
Content remains king, collaborations seal the deal
Content innovation has developed, particularly through strategic partnerships enhancing educational and entertainment offerings for Muslim audiences.
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