SGIE Report 2024/25: Innovation, sustainability injects impetus in modest fashion
The global modest fashion industry recorded tepid growth in recent months, with Muslim consumer spending on apparel and footwear rising 3% year-on-year to reach $327 billion in 2023, according to the State of the Global Islamic Economy (SGIE) Report 2024/25.
Projections are optimistic though, with spending expected to reach $433 billion by 2028, at a CAGR of 5.8%. Iran, Türkiye, and Bangladesh lead in Muslim consumer spending on apparel, while OIC-based modest clothing businesses continue to expand internationally. Investments in the space were modest as well, accounting for close to 1% of the total investment pool across other sectors.
Innovation, social commerce emerge as differentiators
Innovation is shaping the sector, with new products like hijab jewelry, 3D-printed hijab undercaps, and modest medical scrubs gaining traction.
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