Short leisure breaks to drive 38% increase in visitors to KSA by 2024, says new ATM research
- GCC residents to push demand for short leisure breaks in Riyadh & Jeddah
- 21.3 million visitors expected by 2024 - ME&A top source market
- ATM witnesses 45% growth in Saudi exhibitors between 2018 and 2019
Visitors to Saudi Arabia are predicted to increase 38% from 15.5 million in 2019 to 21.3 million by 2024, according to new research by Colliers International, commissioned by Arabian Travel Market (2020), which takes place at Dubai World Trade Centre from 19—22 April 2020.
This increased demand will be driven by an increasing number of GCC residents wishing to visit the kingdom on short city or mini breaks. It will also be bolstered by business travellers extending work trips to explore the Kingdom's expanding tourism offerings or attend one of the many sporting or cultural events.
Underpinning this trend, the data from Colliers revealed that over 21.3 million visitors were estimated to visit the country by 2024.
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