Sweetheart Kitchen adds Ramadan brand to the GCC’s $3 billion cloud kitchen market
With people fasting and homes and restaurants open, online food services can see a drop in orders during Ramadan. However, a hunger for more convenience and time together may cause a hike in the appetiser and dessert categories.
Capitalising on client’s heightened technology savviness, cloud-based Sweetheart Kitchen launched the seasonal Ramadanyat brand, promising to deliver Ramadan appetisers and desserts within 30 minutes after placing the order online, free of charge.
“Ramadanyat is a brand with purpose,” Firas Othman, Sweetheart Kitchen’s General Manager in Kuwait and the brain behind the concept, told Salaam Gateway.
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