The tales of two cities: How Cape Town and New York unleash sustained tourism recovery
Speaking at a halal tourism industry event, the leaders of the cities’ destination marketing organisations revealed their motivation to understand Muslim travellers better and the strategies to promote the towns as Muslim-friendly destinations.
Cape Town and New York City are accelerating their tourism recovery efforts by tapping into the Muslim traveller revenue potential that the Dinar Standard’s State of the Global Islamic Economy Report estimates will reach $189 billion in 2025.
Enver Duminy, Cape Town Tourism CEO, said questions reflecting who Cape Town is and what the city wants to represent, were crucial in founding a new tourism blueprint.
“Our heritage, the fabric of our city, our culture, that intertwined who we are today, is because it’s a strong Muslim presence in everything we do,” Duminy said.
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