There’s money to be made in Arabic podcasts but the Middle East needs more ‘interesting’ local content
Only 5% of young Arabs surveyed in 2020 view language as central to their identity, while their Arabian heritage count for just a marginally higher 7%.
The entertainment and media sector is central to the proliferation of the Arabic language and its related cultures in the Middle East. The sector was valued at $35 billion in 2020 and will reach $69.83 billion in 2026, according to one study. This growth, says the study, is driven by the trends around personalization and increased digitalization.
Due to COVID-19 lockdowns last year, the digital consumption of music, video, gaming and other forms of on-demand entertainment surged and its level may normalize post-pandemic. In the MENA region, one of these digital mediums is the podcast.
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