Truebell adapting to the latest retail and food trends as a result of COVID-19
- Demand for long shelf-life products up 300% in March
- The reopening of hotels and restaurants providing optimism for F&B suppliers
Dubai, United Arab Emirates, 16th June: UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), is expanding its existing portfolio of products as a result of a host of emerging consumer trends as a result of the COVID-19 outbreak.
Despite the company being impacted as a result of restaurants closing or operating at reduced capacity, Truebell has experienced an increase in the popularity of long-shelf-life food products and baking ingredients, as well as an increase in the consumption of home-cooked meals, more residents shopping locally, and a rising interest in online food tutorials.
Over the last three months, the retail and food services division of the company has been working to align both current and future supplies, whilst exploring the expansion of its current portfolio with a range of new flavours to suit the UAE’s diverse tastes.
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